PRIVACY POLICY

PRIVACY POLICY


GENERAL INFORMATION ON DATA PROCESSING ACTIVITIES Relating to THE M ROOM SHOP 

M Store Oy (“M Store”, “we”) provides and manages the www.mroomshop.com website (“Website”) and the M Room Shop online shop (“M Room Shop”) for cosmetic products targeted for men. For these purposes, M Store collects and processes personal data of the registered and unregistered users of the Website as well as registered and unregistered customers purchasing products on the M Room Shop. This Privacy Policy applies to personal data we obtain from the aforementioned individuals (“Users”) when they visit the Website and/or purchase products on the M Room Shop. In this Privacy Policy, the Website and the M Room Shop are collectively referred to as the “Services". 

This Privacy Policy may be updated if required in order to reflect the changes in data processing practices or otherwise. The current version can be found on the Website. We will not make substantial changes to this Privacy Policy or reduce the rights of the Users under this Privacy Policy without providing a notice thereof.

Please note that this Privacy Policy only covers data processing carried out by M Store as a data controller. In this Privacy Policy, the word M Store refers solely to M Store Oy, excluding its affiliates. Therefore, the term “third party” covers also M Store’s affiliate M Company Oy as well as M Company Oy’s franchising partners. 

Some data collected on the Services is subject to a separate M Company Oy’s privacy policy which we have posted on the Website. 

M STORE’s Contact details

Name: M Store Oy Business ID: 2524339-1

Correspondence address: Haarlankatu 4 F, FI-33250 Tampere

Customer service regarding this privacy policy: privacy@mroom.com

www.mroomshop.com

Contact person: Anna Noramaa, +358 409011416, anna.noramaa (a) mroom.com

PERSONAL DATA PROCESSED AND SOURCES OF DATA

We collect two types of information from the Users: User Data and Technical Data. Although we do not normally use Technical Data to identify individuals, sometimes individuals can be recognized from it, either alone or when combined or linked with User Data. In such situations, Technical Data can also be considered to be personal data under applicable laws and we will treat the combined data as personal data.

M Store may collect and process for example the following User Data from the Users: 

first and last name

address

telephone number

email address

other personal data Users provide themselves, such as additional information relating to the orders 

Technical Data may include for example the following data:

The Users’ IP addresses

browser type and version

preferred language

operating system and computer platform

products the User has viewed or searched for while using our Services

areas of our Services the User has visited

In addition to the above mentioned, we obtain User Data from registers maintained by the authorities and customer default registers as well as other reliable private and public registers.

Cookies

We use various technologies to collect and store Technical Data and other information when the Users visit our Services, including cookies. Cookies allow us to calculate the aggregate number of people visiting our Services and monitor the use of the Services. This helps us to improve our Services and better serve our Users. We may also use cookies that make the use of the Services easier, for example by remembering usernames, passwords and preferences. We may use tracking and analytics cookies to see how well our Services are being received by our Users. 

Users may choose to set their web browser to refuse cookies, or to alert when cookies are being sent. This can usually be done through Internet browser’s settings. Information about how to manage cookies can be found online. For example, the following links provide information on how to adjust the cookie settings on some popular browsers: 

Safari

Google Chrome

Internet Explorer

Mozilla Firefox

Please note that some parts of our Services may not function properly if use of cookies is refused.

Google Analytics

Our Services use Google Analytics and other web analytics services to compile Technical Data and reports on visitor usage and to help us improve our Services. For an overview of Google Analytics, please visit Google Analytics. It is possible to opt-out of Google Analytics with the following browser add-on tool: Google Analytics opt-out add-on. 

Purposes and legitimate grounds for processing of personal data 

Purposes

There are several purposes for the processing of personal data by M Store:

To provide and develop the Services 

We process personal data in the first place to be able to offer the Services to Users, to deliver the products ordered by the Users, to process payment transactions, as well as for customer verification. 

We also process the personal data provided by the User in order to develop the quality of our Services by analyzing the products the User has viewed and purchased while using our Services and by analyzing the areas of our Services the User has visited.

For customer communication and marketing

We process personal data for the purpose of maintaining our customer relationships with the Users, for instance by contacting Users regarding our Services, such as regarding the products purchased by the User on the Services. We also process personal data of Users in order to inform the Users of changes in our Services. We use personal data for marketing and advertising the products provided on our Services, e.g. to customize the User’s experience by providing the User with targeted offers and advertising based on the information gathered from the User during his/her previous visits to the Services.

If the User contacts our customer service, we will use the provided information for answering questions and solving possible issues. 

Legitimate grounds for processing

We process personal data to perform our contractual obligations towards the Users when the Users register to the Services or purchase products via the Services. Furthermore, we process personal data based on our legitimate interest. Our legitimate interest is based on running, maintaining and developing our business, improving the customer or visitor experience of the Users as well as on marketing the Services. 

In some parts of the Services, the Users may be requested to grant their consent for the processing of personal data. In this event, Users may withdraw their consent at any time.

transferS to countries outside EUROPEAN ECONOMIC AREA

M Store stores the Users’ personal data primarily within the European Economic Area. However, we have service providers in several geographical locations. As such, we and our service providers may transfer personal data to, or access it in, jurisdictions outside the European Economic Area or the User’s domicile. 

We will take steps to ensure that the Users’ personal data receives an adequate level of protection in the jurisdictions in which it is processed. We provide adequate protection for the transfers of personal data to countries outside of the European Economic Area through a series of agreements with our service providers based on the Standard Contractual Clauses or through other appropriate safeguards, such as the Privacy Shield Framework. 

More information regarding the transfers of personal data may be obtained by contacting us on the addresses mentioned in this Privacy Policy. 

recipients 

We only share personal data within the organisation of M Store if and as far as reasonably necessary to perform and develop our Services. We do not share personal data with third parties outside of M Store’s organization unless one of the following circumstances applies:

For legal reasons

We may share personal data with third parties outside M Store’s organization if we have a good-faith belief that access to and use of the personal data is reasonably necessary to: (i) meet any applicable law, regulation, and/or court order; (ii) detect, prevent, or otherwise address fraud, security or technical issues; and/or (iii) protect the interests, properties or safety of M Store, the Users or the public in accordance with the law. When possible, we will inform the Users about such transfer and processing.

To authorized service providers

We may share personal data to authorized service providers who perform services for us (including data storage, sales, marketing and customer support services). Our agreements with our service providers include commitments that the service providers agree to limit their use of personal data and to comply with privacy and security standards at least as stringent as the terms of this Privacy Policy. 

With explicit consent

We may share personal data with third parties outside M Store’s organization for other reasons than the ones mentioned before, when we have the User’s explicit consent to do so. The User has the right to withdraw this consent at all times.

storage period

We delete or anonymise the personal data in our possession relating to the User at the latest after 6 (six) months have passed from the termination of the User account of the User in our Services or when we no longer have legitimate grounds to store such data (e.g. for the purposes of processing claims relating to the purchases the User has made from us or our franchise partners or affiliates) or when we are required by law or accounting standards to store such information in the form of personal data.

We will store Technical Data for a maximum of 13 months. 

Users’ rights

Right to access

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Right to withdraw consent

In case the processing is based on a consent granted by the User, the User may withdraw the consent at any time. Withdrawing a consent may lead to fewer possibilities to use the Services. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.

Right to rectify

The Users have the right to have incorrect or incomplete personal data we have stored about the User corrected or completed. By contacting us on any of the addresses indicated above, the User may update e.g. his/her contact details or other personal data. The User Data provided by the User on the User’s User account may be updated on the User account.

Right to erasure

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Right to object

The Users may object to the processing of personal data if such data are processed for other purposes than purposes necessary for the performance of the Services to the User or for compliance with a legal obligation. In case we do not have legitimate grounds to continue processing such personal data, we shall no longer process the personal data after your objection.

Right to restriction of processing

The Users may request us to restrict processing of personal data for example when your data erasure, rectification or objection requests are pending and/or when we do not have legitimate grounds to process your data. This may however lead to fewer possibilities to use the Services.

Right to data portability

The Users have the right to receive their personal data from us in a structured and commonly used format and to independently transmit those data to a third party.

How to use the rights

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Direct marketing

If the User has provided his/her consent for receiving direct marketing or if any other lawful ground applies for such direct marketing, M Store may contact the Users for the purposes of direct marketing. This means that M Store may use the User’s personal data that it has collected in accordance with this Privacy Policy to contact the User with respect to product offers and other direct marketing. 

Notwithstanding any consent granted beforehand for the purposes of direct marketing, the User has the right to prohibit us from using the User’s personal data for direct marketing purposes, market research and profiling made for direct marketing purposes by contacting us on the addresses indicated above or by using the functionalities of the User account or the unsubscribe possibility offered in connection with any direct marketing messages.

Lodging a complaint

The User can lodge a complaint with the local supervisory authority for data protection, in case the User considers M Store’s processing of personal data to be inconsistent with the applicable data protection laws.

Information security

We use administrative, organizational, technical, and physical safeguards to protect the personal data we collect and process. Measures include for example, where appropriate, encryption, firewalls, secure facilities and access right systems. Our security controls are designed to maintain an appropriate level of data confidentiality, integrity, availability, resilience and ability to restore the data. We regularly test our Services, systems and other assets for security vulnerabilities.

 

Should despite of the security measures, a security breach occur that is likely to have negative effects to the privacy of the Users, we will inform the relevant Users and other affected parties, as well as relevant authorities when required by applicable data protection laws, about the breach as soon as possible.

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