GENERAL INFORMATION ON DATA PROCESSING ACTIVITIES Relating to THE M ROOM SHOP
M STORE’s Contact details
Name: M Store Oy Business ID: 2524339-1
Correspondence address: Haarlankatu 4 F, FI-33250 Tampere
Contact person: Anna Noramaa, +358 409011416, anna.noramaa (a) mroom.com
PERSONAL DATA PROCESSED AND SOURCES OF DATA
We collect two types of information from the Users: User Data and Technical Data. Although we do not normally use Technical Data to identify individuals, sometimes individuals can be recognized from it, either alone or when combined or linked with User Data. In such situations, Technical Data can also be considered to be personal data under applicable laws and we will treat the combined data as personal data.
M Store may collect and process for example the following User Data from the Users:
first and last name
other personal data Users provide themselves, such as additional information relating to the orders
Technical Data may include for example the following data:
The Users’ IP addresses
browser type and version
operating system and computer platform
products the User has viewed or searched for while using our Services
areas of our Services the User has visited
In addition to the above mentioned, we obtain User Data from registers maintained by the authorities and customer default registers as well as other reliable private and public registers.
Our Services use Google Analytics and other web analytics services to compile Technical Data and reports on visitor usage and to help us improve our Services. For an overview of Google Analytics, please visit Google Analytics. It is possible to opt-out of Google Analytics with the following browser add-on tool: Google Analytics opt-out add-on.
Purposes and legitimate grounds for processing of personal data
There are several purposes for the processing of personal data by M Store:
To provide and develop the Services
We process personal data in the first place to be able to offer the Services to Users, to deliver the products ordered by the Users, to process payment transactions, as well as for customer verification.
We also process the personal data provided by the User in order to develop the quality of our Services by analyzing the products the User has viewed and purchased while using our Services and by analyzing the areas of our Services the User has visited.
For customer communication and marketing
We process personal data for the purpose of maintaining our customer relationships with the Users, for instance by contacting Users regarding our Services, such as regarding the products purchased by the User on the Services. We also process personal data of Users in order to inform the Users of changes in our Services. We use personal data for marketing and advertising the products provided on our Services, e.g. to customize the User’s experience by providing the User with targeted offers and advertising based on the information gathered from the User during his/her previous visits to the Services.
If the User contacts our customer service, we will use the provided information for answering questions and solving possible issues.
Legitimate grounds for processing
We process personal data to perform our contractual obligations towards the Users when the Users register to the Services or purchase products via the Services. Furthermore, we process personal data based on our legitimate interest. Our legitimate interest is based on running, maintaining and developing our business, improving the customer or visitor experience of the Users as well as on marketing the Services.
In some parts of the Services, the Users may be requested to grant their consent for the processing of personal data. In this event, Users may withdraw their consent at any time.
transferS to countries outside EUROPEAN ECONOMIC AREA
M Store stores the Users’ personal data primarily within the European Economic Area. However, we have service providers in several geographical locations. As such, we and our service providers may transfer personal data to, or access it in, jurisdictions outside the European Economic Area or the User’s domicile.
We will take steps to ensure that the Users’ personal data receives an adequate level of protection in the jurisdictions in which it is processed. We provide adequate protection for the transfers of personal data to countries outside of the European Economic Area through a series of agreements with our service providers based on the Standard Contractual Clauses or through other appropriate safeguards, such as the Privacy Shield Framework.
We only share personal data within the organisation of M Store if and as far as reasonably necessary to perform and develop our Services. We do not share personal data with third parties outside of M Store’s organization unless one of the following circumstances applies:
For legal reasons
We may share personal data with third parties outside M Store’s organization if we have a good-faith belief that access to and use of the personal data is reasonably necessary to: (i) meet any applicable law, regulation, and/or court order; (ii) detect, prevent, or otherwise address fraud, security or technical issues; and/or (iii) protect the interests, properties or safety of M Store, the Users or the public in accordance with the law. When possible, we will inform the Users about such transfer and processing.
To authorized service providers
With explicit consent
We may share personal data with third parties outside M Store’s organization for other reasons than the ones mentioned before, when we have the User’s explicit consent to do so. The User has the right to withdraw this consent at all times.
We delete or anonymise the personal data in our possession relating to the User at the latest after 6 (six) months have passed from the termination of the User account of the User in our Services or when we no longer have legitimate grounds to store such data (e.g. for the purposes of processing claims relating to the purchases the User has made from us or our franchise partners or affiliates) or when we are required by law or accounting standards to store such information in the form of personal data.
We will store Technical Data for a maximum of 13 months.
Right to access
Right to withdraw consent
In case the processing is based on a consent granted by the User, the User may withdraw the consent at any time. Withdrawing a consent may lead to fewer possibilities to use the Services. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
Right to rectify
The Users have the right to have incorrect or incomplete personal data we have stored about the User corrected or completed. By contacting us on any of the addresses indicated above, the User may update e.g. his/her contact details or other personal data. The User Data provided by the User on the User’s User account may be updated on the User account.
Right to erasure
Right to object
The Users may object to the processing of personal data if such data are processed for other purposes than purposes necessary for the performance of the Services to the User or for compliance with a legal obligation. In case we do not have legitimate grounds to continue processing such personal data, we shall no longer process the personal data after your objection.
Right to restriction of processing
The Users may request us to restrict processing of personal data for example when your data erasure, rectification or objection requests are pending and/or when we do not have legitimate grounds to process your data. This may however lead to fewer possibilities to use the Services.
Right to data portability
The Users have the right to receive their personal data from us in a structured and commonly used format and to independently transmit those data to a third party.
How to use the rights
Notwithstanding any consent granted beforehand for the purposes of direct marketing, the User has the right to prohibit us from using the User’s personal data for direct marketing purposes, market research and profiling made for direct marketing purposes by contacting us on the addresses indicated above or by using the functionalities of the User account or the unsubscribe possibility offered in connection with any direct marketing messages.
Lodging a complaint
The User can lodge a complaint with the local supervisory authority for data protection, in case the User considers M Store’s processing of personal data to be inconsistent with the applicable data protection laws.
We use administrative, organizational, technical, and physical safeguards to protect the personal data we collect and process. Measures include for example, where appropriate, encryption, firewalls, secure facilities and access right systems. Our security controls are designed to maintain an appropriate level of data confidentiality, integrity, availability, resilience and ability to restore the data. We regularly test our Services, systems and other assets for security vulnerabilities.
Should despite of the security measures, a security breach occur that is likely to have negative effects to the privacy of the Users, we will inform the relevant Users and other affected parties, as well as relevant authorities when required by applicable data protection laws, about the breach as soon as possible.
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