Privacy policy

 

GENERAL INFORMATION ON DATA PROCESSING

 

LFG Brands Oy (“LFG Brands”, “we”) is responsible for processing personal data within the group and acts as the data controller. LFG Brands manages and oversees the group’s operations, including its brands and online stores. Detailed information about our brands can be found on our website: https://lfgbrands.fi/brandimme/.

 

This privacy policy may be updated to reflect changing business needs, legal requirements, or service changes. The latest version of the privacy policy is always available on our website.

 

Contact details:

Name: LFG Brands Oy

Business ID: 2344679-3

Postal address: Iskoskuja 3, 06100 Vantaa, Finland

Inquiries regarding data protection: privacy@lfgbrands.fi

 

 

PERSONAL DATA PROCESSED AND SOURCES

 

The data we collect may include:

Personal data: Name, contact information (email, phone number, address), date of birth

Customer data: Purchase transactions, membership details, customer feedback, complaints

Payment data: Information related to payment transactions

Technical data: IP address, device information, browser settings, data collected via cookies

 

 

Sources of data:

From users themselves (e.g., during service use)

Through technical tools (e.g., cookies and analytics)

From reliable third-party sources (e.g., public authority registers)

 

 

PURPOSES AND LEGAL BASES FOR DATA PROCESSING

 

Purposes of processing:

Providing and maintaining services

Customer service and communication

Marketing and improving customer experience

Fulfilling legal obligations

 

Legal bases for processing:

Execution of a contract

LFG Brands’ legitimate interest, such as business development and marketing

User consent, for example, for direct marketing purposes

Compliance with legal obligations

 

 

COOKIES AND TECHNICAL DATA

 

Our website uses cookies to improve the user experience and provide personalized content. Cookies are used for:

Enabling basic website functionality

Analyzing usage and improving services

Providing targeted marketing

 

 

Third-party cookies:

We may use cookies from third parties, such as Google Analytics, to analyze website usage and enhance our services. Additional details on the use of these services can be found in the privacy policies of the respective service providers.

 

Managing cookies:

You can manage or disable cookies through your browser settings. Please note that disabling cookies may affect the functionality of the website.

 

 

DATA RETENTION

 

We retain personal data only as long as necessary for the purposes outlined in this privacy policy or to fulfill legal obligations, but no longer than five years. The retention period may vary based on:

The duration of the customer relationship

Legal requirements, such as accounting and reporting obligations

User consent for data processing

 

When data is no longer needed, it is deleted or anonymized within a reasonable timeframe.

 

 

DATA TRANSFER AND DISCLOSURE

 

Personal data may be shared with:

Service providers: Third parties such as IT service providers, payment processors, and marketing partners

For legal reasons: Authorities or other entities as required by law

Within the group: Data may be processed within LFG Brands for business purposes

 

 

Transfer outside the EU/EEA:

If personal data is transferred outside the EU/EEA, we ensure an adequate level of data protection and apply appropriate safeguards, such as standard contractual clauses and the EU-U.S. Data Privacy Framework.

 

DATA SUBJECT RIGHTS

 

Data subjects have the following rights:

Access to data: The right to know what information has been collected about them

Correction of data: Correct inaccurate or incomplete information

Erasure of data: Delete data unless there is a legal basis for its retention

Restriction of processing: Limit the processing of personal data in specific situations

Data portability: Receive data in electronic format and transfer it to another system

Right to object: Object to the use of data, for example, for direct marketing

 

To exercise these rights, contact us at: privacy@lfgbrands.fi. We request identity verification to process such requests.

 

 

DATA SECURITY

 

We protect personal data with appropriate technical and organizational security measures.

 

Our security measures include:

Encryption and necessary safeguards

Access control systems

Regular security testing

 

In the event of a data breach, affected data subjects and authorities will be notified promptly.

 

If you have any questions about data protection or wish to exercise your rights, contact us at: privacy@lfgbrands.fi

 

 

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